UQ
Pitch Drop

“We want to use your most boring experiment”

The Pitch Drop holds the record for the world’s longest running experiment. But it’s also the most boring. For 87 years, a blob of tar had demonstrated viscosity and dropped 8 times. The interesting thing is, no-one had ever witnessed it drop, something always cursed it. So we launched theninthwatch.com which saw people log 35 years worth of watching in 6 months, to make history, and learn more about UQ.

Case Study